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Grow your supporter list and raise more money

This course is the only step-by-step implementation program that teaches you one of the most effective methods to recruit new donors through Facebook and Instagram ads.

You'll increase your knowledge of marketing and messaging, get more comfortable with manipulating and analyzing data, and better understand how your potential new donors think.

Most importantly, you'll know how to build your email list by recruiting people who are likely to be active and generous supporters of your cause with Instagram and Facebook ads.

Here's what is covered in the course.

Once you buy the course, you'll get access to the lessons forever, as well as free updates and new lessons as they are released.

Welcome

  1. Welcome
  2. An overview of the three most important Facebook audiences
  3. An overview of the method

Get ready

  1. Three things you need first: A privacy policy, the Facebook pixel and authorization to run ads on social issues
  2. Check your Facebook pixel implementation

How to create an audience of people who are similar to your best donors

  1. Overview of audiences
  2. The data fields that are available for import
  3. How to prepare your data file using Excel or Google Sheets
  4. How to create the seed audience and the lookalike audience in Facebook

The ad creative

  1. How to create donor personas based on data
  2. The elements of an ad
  3. Ad creative tips
  4. Example winning ads

Running tests and understanding reports

  1. Why test ad content
  2. Three methods for testing ad content to drive down the cost per new supporter
  3. How to make decisions based on ad results

Step-by-step ad setup

  1. How to set up a lead form (and avoid the two most common mistakes)
  2. How to set up an ad (and avoid the three most common mistakes)

Lead follow-up

  1. Example follow-up campaigns and recommendations on follow-up content, and timing
  2. How to access leads via a download or sync to Action Network, EveryAction or other CRMs.

New student enrollment closes on Wednesday, October 23rd and won't open again until 2020.

The price for the course tends to increase as I add more value and work to it, so this is an excellent time to lock in the current price (and get all the future updates for free).

How can I convince my boss to pay for this?

You might tell your boss that you'll apply what you learn directly to your job and tell them which of your organization's goals that this course will help you accomplish. Focus on the outcomes of the course instead of the process.

You know your boss better than I do, but I made a memo for you to edit and share with them.

What if I hate it?

If you don’t feel like you’re on your well on your way to recruiting new donors while feeling so much more confident in your ability to create Facebook and Instagram ads let me know within 60 days of purchasing the course and I’ll gladly refund your money.

Is this going to make my organization a million dollars?

Maybe? You know better than I do.

I'm here to help, but you are responsible for your success.

While I make every effort to accurately represent all the products and services on this website and their potential for revenue, it should be noted that revenue and return on ad spend statements made are estimates only of what I think you can achieve.

My estimates are based on the 2019 M+R Benchmarks report and the results of organizations who use the methods I teach.

There is no guarantee that you will make these levels of revenue or return on ad spend and you accept the risk that the revenue and return on ad spend will differ by organization.

Where specific revenue figures are used and attributed to an organization, those organizations have achieved those results. There is no assurance you’ll do as well. If you rely upon my figures; you must accept the risk of not doing as well.

Your results may vary and will be based on your individual capacity, experience, expertise, and level of desire among other factors. Your results may be harmed by a lack of organizational alignment, focus, and nimbleness among other factors.

Read more in the revenue disclaimer statement.

I still have questions.

I'm happy to answer your questions. Get in touch at [email protected]

What People Are Saying:

“The “Grow your supporter list & raise more money” course was extremely insightful and my organization is reaping the benefits of the skills I learned from taking it. Randall’s teaching style is clear, interesting, and well-organized, and I really appreciated the way the class was structured and broken out into smaller, digestible video segments. Not only did I learn how run Facebook ads in an entirely new format, but I also learned a ton about better-utilizing LTV audiences and lookalike audiences to help my organization raise more revenue and increase the ROI of its advertising expenditures. We ended up testing the lead ad format against our traditional lead gen ads and the lead form ads were nearly 30% more cost-effective in terms of CPA.”

Jesse Shayne, NRDC

“I've learned everything I know about Facebook Ads from Randall. He's a great teacher and problem solver and his guidance was pivotal when I began managing Facebook Ads for my organization. I now create and track ads regularly, but if I ever run into an issue, Randall is who I go to.”

Lucia Martinez, Free Press